Purina, known for its high-quality pet products, had a global portfolio of 70+ brand websites built on different technologies. This slowed down time-to-market and made scaling impossible. They partnered with Nerdery to build back-end functionality and streamline the sites. Purina is now equipped to achieve economies of scale.
This digital experience organizes their consumer data and analytics, advances SEO strategies, and reduces technology and data governance costs.
Additionally, it provides strong security and efficient workflow controls so the Purina marketing team could easily make updates to the sites and create new on-brand experiences without needing development support. What was a months-long content updating process, now enables their teams to quickly create online experiences based on industry regulations and market opportunities. Nerdery also created new features for Purina’s customers, such as:
As their primary customer engagement and marketing tool, it was critical to align Purina’s brand websites to meet consumer needs and grow their brand – so that’s what we did. Building the back-end functionality and streamlining the sites created a modern, central platform for Purina. Its management costs, security risks, and time to market are significantly reduced thanks to the platform’s ease of use. By unifying their disparate websites into one, this also benefited their SEO rankings and data collection.