Real Sportscards needed a customized, flexible platform—based on customer needs—that was efficient to use and easy to scale.
They enlisted Nerdery’s end-to-end digital product expertise—from ideation and CX design to prototyping and technology—to quickly develop and launch an independent platform.
Within six weeks, Real Sportscards moved from idea to development of the new platform – The Uncommon App – with improved event hosting efficiency and user experience for customers. As a result, the company anticipates being able to convert four labor hours to livestream revenue generating hours per day resulting in an annual cost reduction of 10-20% and 25% increase in revenue.
Sports trading cards have been popular for decades. New cards continue to be printed, but in smaller releases, making rare cards even rarer.
Real Sportscards sells collectible sports cards. Their owner and founder, Ryan Holland, started using Facebook Live to popularize a concept called card breaking, where collectors can purchase fractional shares of sealed cases of trading cards, which are then opened by “breakers” via livestream to reveal what cards the collector will receive. This creates a “thrill of the chase” or treasure hunt collecting experience.
In order to hit that next phase of growth—and to ensure the best possible experience for their rapidly growing customer base—Real Sportscards needed a more sustainable and reliable platform. They partnered with Nerdery to build The Uncommon App, a card-breaking platform and create a roadmap for future releases as the company grows.
We connected with Real Sportscards’ customers to understand their needs and opinions.
Because of the product’s ease of use for break hosts, the time required to prepare for live breaks was reduced from several hours to just 30 minutes. Real Sportscards can now host more breaks per day and cut down administrative costs.
Due to Real Sportscards’ reputation as an innovator in the card-breaking space, collectors and breakers quickly latched on to the product concept. The ability to let other hosts (who aren’t affiliated with Real Sportscards) use the platform to manage breaks will open more revenue opportunities for the company as well.