Transforming the Google Next Experience

Google Cloud’s annual Next event brings the global Cloud community together. The goal has been simple: provide a seamless digital experience.

Expanding a global event experience

Working in partnership with Google on the event since 2017, we delivered a holistic web and mobile experience for attendees, but in 2020, we had to get creative as we pivoted to virtual – including features such as track selections, user directories, and a notification center. Now, Google Next is a fully hybrid experience – delighting both virtual and in-person attendees.

33K

33K App downloads  from the event’s 35,000 attendees

330

330K Next OnAir livestream views

7

7 years of partnership with the Google Next team

A solution-orientated team, focused on doing what’s right and in perfect alignment with our project’s aspirations, standards and operational excellence.

— Next Digital Program Lead, Google Cloud

Google Cloud wanted to provide an immersive experience for Next

To achieve a seamless and flexible event, Google needed robust session booking functionality, simple navigation for hundreds of speakers and sessions, a multi-channel livestream, and a mobile app.

Our Experience Design and Software Engineering teams partnered closely with Google to ensure that the solution proposed was executed as envisioned by immersing themselves in Google Cloud’s brand, products, design, and code standards. Nerdery’s commitment to Google’s standard for clean code as a baseline security measure helped us routinely pass security and accessibility tests.

Close up photo of person using the Google Next app on a phone

Improved the attendee experience and increased attendance​

By building a scalable digital experience that would delight users by showcasing personalized content, we helped assure a seamless, tailored attendee experience and even a rise in attendance. To get value over the long-term, our team ensured the product could be built upon every year to meet attendees’ changing needs.

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