PING excels at pushing technology boundaries and testing novel ideas to enable golfers to play their best. They were in a solid position to move ahead in the marketplace. They sought a partner to complement their spirit of innovation – aligning technology with the business's goals and consumers' needs.
Our initial challenge included launching a refreshed digital presence that fit the brand while also meeting the high standards for web accessibility that PING strives for on all its digital properties. Concurrently, we recommended a digital roadmap to guide the PING organization in bolstering its technology capabilities and creating more meaningful consumer interactions. What’s more, our teams were embedded across the organization to provide product management coaching and to make recommendations on how PING could transform in a big way.
In less than six months, Nerdery conducted user research and built the PING brand into the award-winning new site, serving as the launchpad for creating dynamic customer relationships. We drove a strategic digital transformation to align their people, processes and tools with business objectives – improving development processes, launching direct-to-consumer e-commerce, modernizing legacy platforms, and more.