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Aligning People, Processes and Tools

Nerdery Ping Case Study
Nerdery Ping Case Study

Setting the course for above-par operations

Our ongoing engagement with premier golf brand PING has strengthened technology foundations to drive business and improve customer relationships. As part of our digital transformation partnership, we are modernizing mission-critical systems, pioneering new services, promoting a collaborative technology community across teams, and implementing digital best practices to help PING grow as a global leader in the golf industry.
Coached technology teams into modern product management organization
Designed, implemented and optimized the new, award-winning
Guided the launch of PING’s Digital Business team for consumer engagement
Nerdery PING case study  Woman playing golf

What we did together

Strategy + innovation
  • Digital Strategy
  • Organizational Change Management
Technology + engineering
  • Enterprise Architecture
  • Agile Coaching
  • Application Development
User experience
  • Customer Experience Strategy
Data and insights
  • Research and Consumer Insights
  • Data Strategy

Overview of work

Creating a seamless digital experience for long-lasting customer relationships

PING excels at pushing technology boundaries and testing novel ideas to enable golfers to play their best. They were in a solid position to move ahead in the marketplace. They sought a partner to complement their spirit of innovation – aligning technology with the business's goals and consumers' needs.

Our initial challenge included launching a refreshed digital presence that fit the brand while also meeting the high standards for web accessibility that PING strives for on all its digital properties. Concurrently, we recommended a digital roadmap to guide the PING organization in bolstering its technology capabilities and creating more meaningful consumer interactions. What’s more, our teams were embedded across the organization to provide product management coaching and to make recommendations on how PING could transform in a big way.

The impact to date is huge… Our workload is more organized and we are confident that we are working on impact issues… I am very optimistic about the direction we are heading.
- Director of IT

The result

Transforming technology and teams for increased efficiency

In less than six months, Nerdery conducted user research and built the PING brand into the award-winning new site, serving as the launchpad for creating dynamic customer relationships. We drove a strategic digital transformation to align their people, processes and tools with business objectives – improving development processes, launching direct-to-consumer e-commerce, modernizing legacy platforms, and more.