Product Framing

Digital Product Services

Product Framing

YOU HAVE AN IDEA. YOU HAVE A VISION. BUT WHERE DO YOU START?

INVESTING IN DIGITAL PRODUCTS CAN DRIVE YOUR BUSINESS FORWARD.

But for them to be successful, they have to align with your organizational goals and directly tie to the needs of your consumers. Nerdery’s Digital Product Framing offering helps you identify the right technology solution to satisfy your customers and propel your growth.

It’s not discovery; it’s a holistic product perspective.

Let’s say you have a problem you want to solve. You know the solution is digitally enabled but don’t know where to start or how to prioritize. Nerdery’s Product Framing offering establishes a strategic path forward that includes validating that your idea is the right one – something that will achieve your goals and that your user actually wants it and will use it the way you assume. 

Product Framing ensures alignment across strategy, experience design, and technical requirements that inform the implementation roadmap before we kick off a development team. We validate that what you want to build is the right thing, and explore options for how to approach it.

How it works

Our approach is to lead with a cohesive team of experience designers, technology advisors, and strategists. We assess the desirability, viability and feasibility of the solution to better refine and understand the landscape for implementing changes and making an impact.

Desirability

Does this solution fill a need?
Does this solution fit into people’s lives?
Do users want it?

Identify opportunities
•  User interviews
•  Map current user experience
•  Identify key friction points
•  Competitive analysis (UX)

Explore solutions and validate
•  Future state journey ideation
•  Design concepting
•  Prototype key pathways


+ User Experience & Design services
+ Insights & Analytics services

Feasibility

What technology will best power it?
What resources and tools are required?
How long will it take to create?

Identify opportunities
•  Future state journey ideation
•  Design concepting
•  Prototype key pathways

Explore solutions and validate
•  Assumptions documentation
•  Solution blueprinting
•  Estimate effort for MVP features
•  Technology selection


+ Technology & Engineering services

Viability

Does the solution fit into the budget?
What might the ROI look like?
Does it align with our business goals?

Identify opportunities
•  Competitive analysis
•  Service blueprinting
•  Objective and key results

Explore solutions and validate
•  KPIs and metrics
•  Business case and opportunity definition
•  Identify data strategy and governance needs


+ Strategy & Innovation services

Venn diagram. First ring says, "Desirability: Does the user want this?" Second ring says, "Viability: Should we do this?" Third ring says "Feasibility: Can we do this?" Intersection of three rings says, "Ideal product"

DOWNLOAD the FIVE REASONS TO MAKE THE SWITCH FROM PROJECT TO PRODUCT MENTALITY INFOGRAPHIC

PRODUCT FRAMING OUTCOMES

By relentlessly focusing on and meeting the needs of consumers, we help our clients compete, differentiate and grow.

A CLEAR PATH FORWARD

Sometimes finding where to start is the hardest part of the journey. Product framing helps teams find clarity and direction. From identifying a first step, to creating tangible outcomes like a strategic roadmap and prototypes — Nerdery will empower and guide you every step of the way.  

Mitigated risk through data and insights

Because our work is deeply rooted in data and insights, we minimize the amount of time and resources needed once ready to develop, and can easily pivot based on any new findings. You’ll in turn learn methods to measure feedback and success to better prioritize unmet user needs and problems.

Move from project to product

Nerdery cultivates creative environments where teams can get out of their comfort zones — coupling their knowledge with skilled product experts, who bring the best of cross-industry knowledge, benchmarking and requirements. We’ll take you on the journey of moving from a project to product mentality, to ensure a successful deployment.

Transportation Logistics Provider

A transportation and logistics provider partnered with Nerdery to better uncover user needs and the current competitive landscape to discover and define a digital solution for their customers.  Through Nerdery’s Product Framing process, we were able to uncover an unfulfilled customer need and an opportunity to bring significant value to the market.

Music Education Company

A music education company came to Nerdery with an idea to increase opportunities for musicians to collaborate with other musicians; and wanted to explore how do this through digital products. Working together, we found the exact target market, their greatest needs as musicians, and the how best to make the user experience a thing of music.

Ready to get started?

Let’s take the first step to turn your ideas into game-changing solutions.