Transforming User Experience for Google Cloud Next
Google Cloud is one of the fastest growing parts of Google’s global business. Its annual Google Cloud Next event brings the global cloud community together to learn from each other, build new solutions, and get hands-on with Cloud services. We accelerated delivery of a holistic web and mobile customer experience that played an important role in attendees' overall experience. Our goal was simple: Provide a seamless and integrated digital experience. We did it by designing and developing native iOS and Android event-specific apps, a multi-event website, and an independent backend serving the API to all three platforms.
Mobile Design and Development
User Experience Design
Google Cloud wanted to provide a more immersive digital experience for Next, including robust session booking functionality, simple navigation for hundreds of speakers and sessions, a multi-channel livestream, and for the first time, a mobile app. We earned a seat at the table with their stakeholders from the beginning to greenfield the mobile experience on multiple platforms. The Google Cloud team focused on delivering a customer first experience, giving attendees the personalized information they needed, when they needed it and designing the website and mobile applications to support this goal.
Strategy and solution
Our shared objective for Next was to build a scalable digital experience on both mobile and web that would delight users, showcase the information they needed, when they needed it, and ensure the product could be built upon year-over-year. We partnered with Google to leverage our experience design and software engineering teams to ensure that the solution proposed and executed delivered on the important client goals of improving the attendee experience and increasing attendance.
Working closely with the Google Cloud team, we took the lead on technical design and development, gaining silo-free collaborative efficiencies in understanding technical feasibility and seamlessly implementing features – working fast with little revision needed.
Security and accessibility
Based on years of experience, our team has a deep understanding of Google Cloud’s brand, products, design and code standards, tech infrastructure with security processes and commitment to accessibility. Our shared obsession for clean code as a baseline security measure has helped us routinely pass security and accessibility tests.
Relationship built to last
Since our first project with Google in 2016, we have led numerous engagements and continue to build strong internal relationships within the Google network. Joint planning for future Google Cloud Next events has already begun, as we aim to build upon our sustainable, flexible codebase — with a wishlist of feature enhancements and improvements.
Next Digital Program Lead, Google Cloud
33,000 app downloads across iOs and Android from the event's 35,000 attendees