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Designing Desirability: How to create compelling customer experiences

Thursday, June 22 | 4:30 p.m. CDT — in partnership with University of Minnesota Alumni Association

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Register for event

Successful digital products are the ones that people return to again and again — products that understand what users want and help them meet their goals.

In fact, brands that prioritize UX and customer experience can generate nearly six times more revenue than those that don’t. By leading with empathy, leaning into data and focusing on human and business outcomes, you can design products that are easy to use, highly functional and engaging.


Key takeaways: 
  • How to balance user needs with business objectives
  • How to achieve a competitive advantage by ensuring you
    stand out in a cluttered marketplace
  • How to create ongoing user feedback loops across the product
    strategy, design and implementation phase
  • How to communicate the value of insights and design


Build digital products users love 

Learn how user-centered design can help attract and retain customers and grow your business.

Register for the event 

In partnership with 

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