Event Recap

Designing Desirability: How to create compelling customer experiences

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Successful digital products are the ones that people return to again and again — products that understand what users want and help them meet their goals.

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In fact, brands that prioritize UX and customer experience can generate nearly six times more revenue than those that don’t. By leading with empathy, leaning into data and focusing on human and business outcomes, you can design products that are easy to use, highly functional and engaging.

Moderator:
Chris Cobb, VP of Design, Nerdery

Panelists:
Donald Chestnut, Chief Experience Officer at General Motors
Angela Pan, Design Manager at 3M
Joe Williams, Former VP of Design, UnitedHealth Group

Key takeaways:

How to balance user needs with business objectives
How to achieve a competitive advantage by ensuring you
stand out in a cluttered marketplace
How to create ongoing user feedback loops across the product
strategy, design and implementation phase
How to communicate the value of insights and design

The Panelists

Donald Chestnut

Chief Experience Officer, GM

Angela Pan

Sr Design Manager, 3M

Joe Williams

Vice President of Design, UnitedHealth Group

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