When developing a digital product, most imagine a website or app and work to execute it and call it a day. But a true digital product is a consumer-facing technology solution that enhances the lives of those who use it and works toward achieving specific goals or desired outcomes.
To some extent, almost every business is a tech business. We’re not the first to make that assertion. Whether in retail, manufacturing or healthcare, businesses around the world are using digitally enabled solutions that deliver value to the people they serve. The key to their success is not just what they deliver, but how they operate. Growth-minded companies focus on outcomes instead of outputs – ensuring what they deliver achieves a desired objective and delights their customers.
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That’s why many are moving away from a traditional project methodology to digital product methodology. The product methodology provides a more fluid and adaptable process for delivering more frequent releases and allows you to pivot directions based on user feedback from each release.
The biggest difference between project and product methodologies is speed to value. Under the product methodology, success isn’t measured in outputs but in outcomes. Insights and upfront strategy development help provide value to your users much more quickly instead of waiting to gather feedback after a long product build and launch phase.
When product teams are able to work synchronously across strategy, insights, design and technology teams, they are able to operate more efficiently, increase speed to value, ensure a product meets user needs, and reduce risk overall.
Find out how Nerdery-developed products can drive productivity and grow your business.
