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What We Do

Strategy and Innovation

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Woman innovating laptop stickies strategy

Technology strategically designed for business outcomes

Strategy provides focus and clarity to your digital product development process to help achieve your business goals. We’re here to serve as your guide and partner through the process.

Nerdery’s cross-functional Business Strategy and Digital Product Management teams analyze the viability of existing digital products and business models, the competitive landscape, and your organization’s future vision and growth opportunities. When your digital product goes to market, it’s with the assurance that it’s relevant, user-friendly, and will delight your customers.

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You know where you’re going on your digital journey. We’re here as your guide through it all.

Looking for the right strategy and innovation partner?

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Our approach to strategy and innovation

Data-driven strategies
We apply breadth and depth to strategic thinking, through discovery and road mapping and using data and insights as our guide.
Multidisciplinary digital product management
We work with you to ensure all stakeholders and teams are aligned on a shared vision to create a successful, market-ready digital product that achieves your business objectives.
Speed and agility
We’re ready to run fast when it’s time to build because we’ve taken the time to understand your users, we’ve done the research, modeled outcomes, tested and learned, and know what to do next.

Our expertise

01Business Strategy

Working together to understand the current state of the business, competitive landscape, and market positioning, we formulate a vision for the future and map how digital business evolution and products can present opportunities to invest, innovate and grow.


  • Capability Assessment
  • Service Design Blueprinting
  • Business Model Development
  • Omnichannel Strategy
  • Concept Development
  • Business Case and Market Sizing
  • Gap Analysis
  • Prioritization and Roadmapping
  • Secondary Research and Benchmarking

More information on Business Strategy

02Product Management

From conception to deployment, our team is with you through the product development lifecycle. Using our deep expertise in digital product development, we dive deep to understand your business goals, customer needs, and market landscape to create a digital product your customers will love.


  • Product Vision and Scope Definition
  • Journey Mapping
  • Product Roadmapping and Prioritization
  • Product Development
  • Launch Planning and Support
  • Product Performance and KPIs

More information on Product Management