Global Life Sciences Company
During the COVID-19 pandemic, when the need for healthcare products and pharmaceuticals was at an all-time high, a global life sciences company continued to see high cart abandonment rates on its e-commerce site.
Because of our longstanding partnership, understanding of their existing tech stack, and expertise in user-centered design, development, and e-commerce platforms, the company knew Nerdery could help find a solution.
We designed, tested, developed and launched an innovative, easy-to-use new e-commerce platform that allowed members of scientific organizations to order and track supplies easily — reducing cart abandonment rates and increasing sales.
To better understand the user experience, we conducted an extensive site audit that revealed several opportunities for improvement, including slow page load times, limited mobile capabilities, and a less-than-ideal front-end application that led to high cart abandonment rates. Based on those insights, we determined the company didn’t need to create a new platform from scratch but rather find ways to optimize and build on its existing e-commerce platform.
Along with the technical improvements, we added several features, such as product ratings, reviews, and self-serve order status, to help customers feel more confident in their purchasing decision.