Five Reasons To Switch From Project to Product Mentality
What We Do
Great digital products are not tactical bandages that provide a quick fix. They grow and form based on consumer insights, strategic planning, market analysis, and, most importantly, the user’s needs.
Nerdery’s Insights + Analytics team helps you better understand your customers and competitive landscape—through qualitative and quantitative testing methodologies based on business and research objectives—to create digital products your customers will love.
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Market Intelligence is more than learning about the competition. It’s a clear view of the industry trends, competitive offerings, and forecast predictions that enable you to go to market prepared and informed. Capabilities:
Any successful digital product is designed around the needs of its users. Our Insights + Analytics team extracts your consumers’ needs and pain points to inform products and strategies that truly serve them. Capabilities:
Usability Testing teaches us how users engage and interact with a product. A crucial step in the process, it helps identify issues, discover opportunities, and understand users’ instinctive behavior before the product is released. Capabilities:
Data presents the most value when it aligns with business and organizational objectives. Together, we develop a strategy to manage, analyze and use data to make informed decisions that achieve your business goals. Capabilities:
While data governance is a collection of specific processes, roles, technologies, and metrics for managing data, it’s also a means to align on organizational goals to ensure your data strategy is successful. Capabilities:
Ensure your most valuable asset continues to perform at its highest level. We work with you to create a plan that safeguards your entire data lifecycle – including establishing goals, documenting the existing process, providing guidelines for ownership and access, developing policies, and meeting compliance. Capabilities:
