Skip to main content

What We Do

Insights and Analytics

Hands laptop data analytics
Hands laptop data analytics

Understanding your customers’ needs

Great digital products are not tactical bandages that provide a quick fix. They grow and form based on consumer insights, strategic planning, market analysis, and, most importantly, the user’s needs.

Nerdery’s Insights + Analytics team helps you better understand your customers and competitive landscape—through qualitative and quantitative testing methodologies based on business and research objectives—to create digital products your customers will love.

Nerdery woman man table reviewing data notes

Take a data-driven approach to your strategic planning.

Looking for the right data and insights partner?

Required fields are indicated with an asterisk*

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

An error has ocurred, please try again in a few minutes

Thank you!

We've received your message, and someone will be in touch soon.

Our approach to insights and analytics

01
Leading with empathy
Any successful digital product is designed around the needs of its users. We extract your consumers’ needs and pain points to inform products and strategies that truly serve them.
02
Aligning with business goals
Data is more valuable when it aligns with organizational objectives. Together, we develop a strategy to manage, analyze and use data to make informed decisions that achieve your business goals.
03
Reporting that tells a story
We take daunting numbers and build custom, relevant dashboards that help you easily understand your product’s performance and provide actionable insights to help guide your next steps.

Our expertise

01Market intelligence
+

Market intelligence is more than learning about the competition. It’s a clear view of the industry trends, competitive offerings, and forecast predictions that enable you to go to market prepared and informed.

 

Capabilities:

  • Observation
  • Field studies
  • Secondary research

02Consumer intelligence
+

Any successful digital product is designed around the needs of its users. Our Insights + Analytics team extracts your consumers’ needs and pain points to inform products and strategies that truly serve them.

 

Capabilities:

  • Ethnographies/In-Context
  • In-Depth Interviews
  • Focus Groups
  • Shop Alongs
  • Safaris
  • Participatory Design
  • Co-Creation Activities
  • Diary Exercises
  • Ideation Exercises
  • Attitude and Usage Studies
  • Advanced Analytics: Conjoint, TURF, Regression
  • Concept Testing: Max-Diff Analysis
  • Pricing Tests: Gabor Granger, Van Westendorp
  • Product Tests: IHUTs, CLTs
  • Customer Segmentation

03Usability testing
+

Usability testing teaches us how users engage and interact with a product. A crucial step in the process, it helps identify issues, discover opportunities, and understand users’ instinctive behavior before the product is released.

 

Capabilities:

  • 1:1 Interviews/Focus Groups
  • Participatory Design
  • Video Diaries
  • Card Sort
  • Idea Exploration
  • Market Trends/Landscape Analysis
  • Card Sort
  • Tree Test
  • True Intent Studies
  • A/B Testing
  • Clickstream Analysis
  • Concept Testing
  • Heat Mapping

04Data strategy
+

Data presents the most value when it aligns with business and organizational objectives. Together, we develop a strategy to manage, analyze and use data to make informed decisions that achieve your business goals.

 

Capabilities:

  • Admin Interviews
  • Infrastructure Roadmap
  • Policies and Procedures

05Data governance
+

While data governance is a collection of specific processes, roles, technologies, and metrics for managing data, it’s also a means to align on organizational goals to ensure your data strategy is successful.

 

Capabilities:

  • Admin Interviews
  • Report Analysis
  • System Process Roadmap

06Data security
+

Ensure your most valuable asset continues to perform at its highest level. We work with you to create a plan that safeguards your entire data lifecycle – including establishing goals, documenting the existing process, providing guidelines for ownership and access, developing policies, and meeting compliance.

 

Capabilities:

  • Admin Interviews
  • System Analysis
  • Enterprise Access Model
  • Policies and Procedures