Accelerating Digital Growth for a 100-Year-Old Grocery Chain


A 100-year-old grocer with major plans to expand, Hy-Vee partnered with Nerdery to become a digitally-driven company in step with modern lives and expectations. We guided their evolution from the core outwards, strengthening their tech foundation while opening doors to greater revenue and loyalty. With a seamless experience spanning stores, restaurants, online shopping and beyond, we prepared Hy-Vee to race past the competition the moment it entered a new market.


Business Analysis
Digital Consulting
Enterprise Architecture
Creative Direction
Software Engineering
User Research
Interaction Design
User Experience Design
Quality Assurance


Business Challenge

Hy-Vee is known for a genuinely wonderful in-store experience. But digital was a different story. More than simply a new mobile app, they needed a unified customer experience across offerings that went far beyond grocery. That meant connecting disparate user journeys, updating numerous sites and apps, and putting their restaurants front and center in the digital experience.

Strategy and Solution

Through a rapid planning and development process, we united many disconnected digital pieces into an omnichannel whole, guiding customers smoothly between the aisle, in-store restaurant, online shopping, and grocery delivery. The result: a fully modern experience ready to shake up Hy-Vee’s current markets and break into new ones.

We worked with Hy-Vee to reinvent the grocery shopping experience — guiding customers smoothly between the aisle, in-store restaurant, mobile shopping, and grocery delivery — putting menu-planning right at their fingertips.


96% increase in users adding deals to their shopping list via our enterprise API

91% of new app users activated a loyalty card