Digital Products for Better, Faster Cardiac Diagnoses
Global Medtech Device Manufacturer
The commercial digital division of a leading MedTech company had several strategic initiatives impacting the same users on the same data sets. Yet, they were planning solutions with disconnected technologies and processes. They engaged Nerdery to design a commercial platform to support exceptional, consistent experiences across value chains with enterprise-grade, domain-centric building blocks. Through working sessions, technology evaluations, and an objective review of the commercial digital technology ecosystem, we created a centralized, tiered data architecture with associated recommendations for each data area, platform, and technology and a roadmap for operationalization.
With a large, complex set of medical device inventory data and several intricate strategic initiatives underway, our client needed an objective review of their digital ecosystem to create an enterprise architecture blueprint. They found that sales representatives were spending up to two hours a day reconciling data in records in preparation for meeting with their customers. Additionally, there were instances in which the medical device inventory data was replicated eight times, with each endpoint having its own version.
We first assessed their information flows and digital tools to address these challenges by conducting working sessions, then provided recommendations based on findings. From there, we constructed an enterprise architecture blueprint, including specific recommendations for inflight projects, technology investments and software selection.
Collaborating closely with our client, we developed a comprehensive set of technology, data and platform recommendations with an accompanying roadmap based on a full review of the commercial digital technology ecosystem. This ensured that our client’s users could utilize the same pipeline of data despite the technology or system they were using to display it – enabling their data to be more consistent, accessible and efficient.
