Building a Budget to Build Your Digital Product
It’s that time of year again; days are getting a little shorter, the nights are a little cooler, and your boss has been barricaded in his or her office for a full week. Sure, you officially started 2017 planning in June like you’re supposed to, but that was two offsite planning sessions ago when everyone was starry-eyed with optimism and aflutter with buzzwords. Now all those digital initiatives, strategies and tactics have come down to cold hard math. Let’s make a budget!