Build A Successful Digital Experience With Personalization


Does this lifecycle of a digital experience sound familiar to you? 

Initial results are strong as early adopters come on board but by the time late-adopters find your digital product, it’s barely hanging on. Where did it go wrong?

Great personalization for early, middle and late adopters comes down to being considerate of users’ needs and expectations.

In this article, you’ll learn:

  • How to design for personalization

  • What makes personalization work

  • How to use data to iterate

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