Minneapolis, March 27, 2018 — Kentico has announced that The Nerdery is a recipient of its Kentico Site of the Year Award, an annual contest seeking the best Kentico implementations. Compeer Financial and The Nerdery have won in the category of Best Kentico Online Marketing Implementation.
“At the end of the day and, ultimately, at the beginning of this engagement, we didn’t build this website to win awards. We built it to impact Compeer Financial’s business by helping them better serve their customers,” said The Nerdery’s Vice President of Delivery Arpit Jain. “We’re versed in myriad technologies and platforms, which informed our belief that Kentico was an optimal fit for creating a website for Compeer Financial that would move the needle for their company, constituents, stakeholders and audiences.”
Compeer Financial provides financial products and services to agricultural and rural communities. In architecting Compeer Financial’s website, The Nerdery implemented a content strategy to deliver a wide range of products and services to a likewise wide variety of user personas. Delivering personalized content to these personas was critical, and drives nurtured conversion and loyalty. The result is increased engagement. With better flow and user experience – especially for mobile – the new website’s bounce rate is dramatically lower than before. Compeer Financial’s previous website was not responsive. Now, an improved mobile experience has increased mobile usage from 40 percent of visitors to 60 percent since the re-platform.
"Following The Nerdery’s consultation to utilize the Kentico platform has allowed our marketing group to be more hands-on in making almost any update to the website," said Brianna Hoffman, Senior Marketing Analyst at Compeer Financial. "We really wanted the ability to be able to make changes when we needed and to not wait for assistance from our technology department. Kentico is easy to use and has many options for customizations to fit our business needs."
"Kentico is thrilled to partner with the talented designers and programmers at The Nerdery,” said Kentico’s Jessica MacRoberts, Territory Sales Manager – North Central Region. “They continue to take our clients to higher levels of success, in which being awarded for the best online marketing implementation is just one indication of the success in our partnership."