Your In-Person Event is Canceled, Now What?

Virtual Event Basics

Be Mindful of Your Medium

Consider your attendees’ attention spans given increased screen time throughout the work day. Keep keynotes to less than 30 minutes and build in break time between sessions to combat screen fatigue and encourage participation.

Showcase Your Brand and Design

Go beyond the website experience to find opportunities that infuse your brand throughout the event. Start by considering aspects such as speaker backgrounds, presenter apparel, production style, presentation design, motion and swag.

Prepare Your Presenters

Presenters and panelists may need coaching and practice to be engaging in this new medium. Encourage speakers to record themselves to get a better understanding of how to leverage their personality, build energy and capture the audience’s attention.

Do a Dry Run

Bring your panelists or speakers together for a dry run well before the event to test out audio quality, connectivity, slide quality and to work through final details. This can help your speakers feel more confident because they’ll have a greater understanding of what to expect.

Plan for Tech Trouble

When technical glitches arise, be ready with solutions that make both your speakers and attendees feel supported. Ahead of the event, test equipment and connection speeds, and identify solutions and backup plans. Remember to also consider your attendee-facing support solution and communicate it in advance.