IoT in Service of a Higher Purpose: Why the Vision Matters
In the medical device space, the more complete and continuous the data, the better the quality of innovation and device management. It’s one of the reasons so many medical device companies are committed to IoT strategies to evolve their product suites.
One of the world’s most recognized medical device brands approached Nerdery with a very specific problem. Our customer had developed an implant that helped bradycardia patients monitor their slower-than-average heart rates. The legacy solution, however, had become untenable — too cumbersome and time consuming to consistently deliver the best value for all stakeholders involved.
We partnered to help develop a new prototype that connected the implant to smartphones. The end goal was clear, but the vision for this profound digital shift didn’t come into full focus until we had the opportunity to speak with patients directly.
Listening carefully to stakeholders ensured that our final prototype was directly generated from a co-created vision. This user-centric approach changed the focus from what some might have thought was critical — data transmission speed — into a broader source of value: improving the lives of people suffering from bradycardia.
Our conversations uncovered the desire of patients to be informed but not overwhelmed — confident, but not concerned. Distinctly, doctors wanted deeper and more actionable lenses to their data. The new prototype delivered an intuitive, mobile yet out-of-mind experience for patients; at the same time, doctors were able to hold a different layer of information that kept them appropriately aware of their patients.
If you’re considering a major IoT effort in 2019, be sure to take time to work on your vision as a function of every possible stakeholder group. As you go through that process, it helps to view roadmap features, in particular, through the lens of end user experience and usability. If a feature beloved by developers simply can’t work in the real world (or provide any tangible benefit to users), don’t be afraid to cut it loose.
Published on 12.20.18