What is a Digital Product?
What We Do
Successful digital products are built for what we need today and can anticipate and scale for the needs of tomorrow. That’s experience design.
Our team of passionate, multidisciplinary design experts are unafraid to explore the boundaries of what’s possible – merging data-driven principles and creative, sustainable implementation.
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Aligning on business goals and user objectives, then charting the path forward are the first steps in our experience design process.
Our digital product process is informed by research and technology experience and is undertaken in close collaboration with our clients.
Rapid prototyping, ongoing usability testing, and iterative design are applied to ensure everything we make works better for everyone.
Maintain a clear understanding of the business goals and user needs, identifying and articulating high-impact research questions and opportunities, while continuing to drive strategic design decisions. Capabilities:
Develop a content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. They oversee content requirements and create content strategy deliverables across a project life cycle. Capabilities:
Measure and optimize applications to improve ease of use, and create the best user experience by exploring many different approaches to solve end-users’ problems. Capabilities:
Draws upon user data, research and team input to generate interaction concepts that enable seamless and relevant experiences for their users. The strategy is broken down into emotional and physical interaction concepts to ensure that the user finds the product engaging, yet easy. Capabilities:
Establishes the look and feel for user interfaces and develops concepts that improve the overall product aesthetics. They work with developers to successfully integrate their designs. Capabilities:
