Threads Logo

After helping Threads design and develop its employee-review software measuring workers on culture fit, The Nerdery helped the Software-as-a-Service (SaaS) company evolve its digital product while simultaneously launching Threads’ marketing site, threadsculture.com.

Co-founded by Ben and Sean Abbas, Threads’ HR game-changing idea was to graph employees with two essential metrics: how well they live company values, and how well they perform operationally. "We developed a method that can help any organization build a great culture,” said Ben Abbas. “To make it a reality, we needed to find someone who could create an application as good as our idea."

“We didn’t know it at the time, but Threads vetted The Nerdery on their own before approaching us to help develop their software,” said former Nerdery CEO Tom O’Neill. “They looked for a technology partner with a culture rooted in core values – they felt it was important that we ‘get’ them, almost instinctively.”

 

Digging into strategic design and development

Custom Developed Wireframes for Threads

Our User Experience (UX) team worked with Threads throughout the engagement to guide interaction and design decisions. “We began to investigate a process that would forever change the way I manage people,” said Threads co-founder Sean Abbas. Along with designing and developing Threads’ application, we created a fresh brand identity framework, comprised of custom brand mark, font and color guidelines, custom illustration and messaging.


Our team did user research to discover features to enhance Threads’ customer experience. We identified a software solution for managing employee information via an organization chart, developed in Canvas with an intuitive drag-and-drop interface. Our designers identified ways for Threads’ software to add job interview capabilities and a two-dimensional employee review scale to help managers chart employee progress, further differentiating Threads as an HR-management tool unlike any other.

Threads custom interface

Dynamic DevOps and continued iteration

As Threads evolved, our team implemented a robust and dynamic DevOps structure, redesigned their website and deployed over 100 enhancements to the Threads application. "Our entire project team at The Nerdery did an amazing job,” said Threads co-founder Ben Abbas. “We continued working with them to refine and expand our original vision."

We’ve changed the way we view and measure people and the expectations we have for them,” said Threads co-founder Sean Abbas.

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