Bringing the Tastefully Simple Experience Online
A new look for a favorite brand
At the time that Tastefully Simple came to us, their current site focused on food and gift packaging. However, they knew their primary revenue generator was their home party offering and so their site needed to evolve in order to support and continue to grow their business.
They needed a responsive website that allowed users to easily create parties, share recipes, interact with consultants and rate and review products, all on the device of their choosing.
Bringing the party online
There was a hefty list of functionality and features for this well-loved brand and some interesting and difficult data integration issues. Together, Nerds and the Tastefully Simple stakeholders jumped into an excellent partnership to build a new, responsive online experience.
The new & improved Tastefully Simple
The design team did their research due diligence to determine how users interacted with the brand and how best to organize the content and then designed the site. The developers solved the integration issues, wrote beautiful code and, TA! DA!, a highly effective, modern and easy-to-navigate site was born!
The launch of TastefullySimple.com was an instant success. The number of people creating accounts doubled in short order.
Due to the site's responsiveness, mobile traffic immediately increased and the added features and functionality upped customer engagement, consultant ease-of-use and, the ultimate goal of any business, increased sales. The site is now a go-to destination for users looking to build a party around delicious food.