Bringing the Tastefully Simple Experience Online

Tastefully Simple Logo

A new look for a favorite brand

At the time that Tastefully Simple came to us, their current site focused on food and gift packaging. However, they knew their primary revenue generator was their home party offering and so their site needed to evolve in order to support and continue to grow their business. 

They needed a responsive website that allowed users to easily create parties, share recipes, interact with consultants and rate and review products, all on the device of their choosing.

Custom Style Guide for Tastefully Simple

Bringing the party online

There was a hefty list of functionality and features for this well-loved brand and some interesting and difficult data integration issues. Together, Nerds and the Tastefully Simple stakeholders jumped into an excellent partnership to build a new, responsive online experience.

The new & improved Tastefully Simple

The design team did their research due diligence to determine how users interacted with the brand and how best to organize the content and then designed the site. The developers solved the integration issues, wrote beautiful code and, TA! DA!, a highly effective, modern and easy-to-navigate site was born!

The launch of was an instant success. The number of people creating accounts doubled in short order.

Defining digital strategy for tastefully simple


increase in e-commerce conversions
recipe boxes created within 8 months
more dollars spent on average per order

Due to the site's responsiveness, mobile traffic immediately increased and the added features and functionality upped customer engagement, consultant ease-of-use and, the ultimate goal of any business, increased sales. The site is now a go-to destination for users looking to build a party around delicious food.

We’d love to talk with you

Whether you are an aspiring Nerd or you’re considering working with us, we’d love to hear more. If you’d rather talk to a real human, don’t hesitate to pick up the phone and give us a call.
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