IoT Experiences for Implantable Medical Devices
Transforming Digital Experiences of Patients and Their Doctors
Our multi-year strategic partnership with a medical technology company began modestly by arming their sales team with digital tools to share with physicians in the field. We’ve since guided our client in improving patients’ lives through mobile technology, IoT and patient-centered design.
Start Small, Think Big
We rapidly prototyped a mobile app that connects with embedded devices to monitor activity and slower-than-average heart rates of bradycardia patients. Initially asked only to help our client envision the solution, we asked much more from ourselves. By carefully considering design, we earned the greater opportunity to develop something even more impactful for our client and their patients.
During qualitative user research we met with multiple bradycardia patients who had an embedded device implanted.
Discoveries: The embedded devices of the patients paired to old, expensive systems which we sought to replace with cost-effective solutions using modern mobile technology. The intent was to make patients lives better – and give our client an impactful and cost-effective solution.
Bradycardia patients told us they didn’t want to dwell on the device inside them, but rather on the life ahead of them. Empathetic, patient-centered design helped us replace a laborious data-transmission process with a mobile experience that’s automatic, easy and out of mind.
Internet of Things... in People
Our prototype led to design and development of an app that interacts with an implanted device to transmit heart data to doctors from wherever patients go. Patient benefits include reduced time to identify problems, faster time to clinical action, less time at the doctor, increased survival rate and improved quality of life.
IoT and The FDA
Getting apps approved by Apple and Google is one thing, but FDA approval of apps that communicate with medical devices inside humans is an order of magnitude more complex – requiring thorough documentation and digital consulting that goes deep.
Impact through Teamwork
Our client benefitted from our ability to spin up cross-functional teams who’d already worked well together, while our Nerds were eager for a chance to help people, make meaningful impact, move science forward and improve treatment for patients.
Building Long-Lasting Solutions
Adaptable App, Other Conditions
We consulted with another division on digital strategy to adapt the bradycardia app to better care for heart failure patients – a more serious condition requiring a more engaged patient experience.
Setting Mobile Standards
After witnessing our initiative in creating their mobile brand standards, our client saw us as a partner who could create efficiencies and deliver value across all mobile touchpoints.
A New App for Diabetes Patients
Consulting another team focused on diabetes, we designed and developed an app that correlates insulin, activity and diet via an embedded blood glucose monitor that communicates with patients’ phones via Bluetooth.