We typically have several (hardly working) dogs running rampant every day at The Nerdery – at long last they served us well as creative consultants.
Working with partner agency Fallon for their client Purina, we built a social networking site for dog owners. Backed by a PHP database, this Flash-based microsite was part of an integrated marketing campaign called Get That Dog Some Alpo.
This site’s video encoding feature for owners to upload video of their dogs in any format was an efficient code reuse of a previous viral marketing campaign we helped Fallon with: A Meeting with Phil (Mickelson).
Executing Fallon’s creative strategy and always engaging design, this project broke new ground for man’s-best-friend’s ability to get their owners to socialize vicariously through them.
Toward the end, we had a pretty serious and hard deadline we knew we just had to hit. The site had to be ready in time for scheduled ad spots on Hulu, so yeah, that made the launch a bit of a time crunch.
programmer, The Nerdery
