Sierra Bravo launches Nerdery
Nerdery Interactive Labs formally brands web firm's primary business as development partner for ad, marketing and design agencies
MINNEAPOLIS (May 4, 2009)—Nerdery Interactive Labs (The Nerdery), a division of Sierra Bravo Corporation, formally launched today as a brand dedicated to providing web development services (nerds) to advertisers, designers and others with interactive marketing ideas.
“Becoming The Nerdery doesn't change who we are and what we do - it just gives us a name, look and feel more befitting a web development company working with creative agencies,” said president Luke Bucklin.
The Nerdery (http://www.nerdery.com) represents the cornerstone of Sierra Bravo's business model: executing the design and strategy of agencies whose client workload requires skilled web developers.
“We wanted to build our Nerdery brand around what agencies see in us – an unstumpable web partner, ready to manage complex interactive projects on time and on budget,” said marketing director Mark Hurlburt. “Our programmers work as an extension of their team, implementing their strategy and design, pixel perfect.”
From headquarters near Minneapolis, The Nerdery has partnered with nearly 70 agencies nationwide.
“We asked several agency partners for advice in our journey toward The Nerdery – and even bartered web development services for brand direction and strategic counsel from Zeus Jones, who were invaluable as both genius marketers and members of our target audience,” said Hurlburt. “We believe the Nerdery brand better personifies our work and culture.”
“In pitching their clients, our agency partners can cite the web development capabilities of our 80+ people as their own,” said Bucklin. “And while our revenue and headcount have grown by about 50% every year since starting in 2003 – our nerdy powers have grown at an incalculable rate.”
About The Nerdery
A division of Sierra Bravo Corporation, Nerdery Interactive Labs (The Nerdery) partners with ad, design and marketing agencies nationwide to execute their clients’ web projects, including social media and Web 2.0 applications. We developed Fallon’s vision for Skimmer, a lifestreaming app pooling users’ social media content, and won the PhizzPop Design Challenge at SXSW Interactive by developing Zeus Jones’s Usemore idea, an application for living green. We created the Overnight Website Challenge, a 24-hour community event pairing volunteer programmers with nonprofits to build better websites. Among America’s and Minnesota’s fastest growing private companies, Sierra Bravo made the Inc. 5000 and Minneapolis-St. Paul Business Journal’s Fast 50.
Media Contact
Mark Malmberg
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Office: (952) 948.1211 x1069
Cell: (612) 850.3178