An iPhone app created for Neenah Paper with And Partners

And Partners, a brand experience company in New York, had a cool idea for their client, Neenah Paper, Inc. They conceived and designed an iPhone app that lets users peruse color combinations to create palettes, shades and hues of their choice – and order paper samples. “This is a smart and powerful tool,” says David Schimmel, president and creative director of And Partners (www.andpartnersny.com), which developed the application for Neenah. “Inspiration strikes anywhere at anytime, and with this app, designers can capture the moment of inspiration in color. Within minutes, you can have a palette and paper for a design project or idea.”

“This app was amazing,” said The Nerdery’s Mike Woods. “We built some custom UI components, and built interface gateways to process orders and authenticate users. We also did some complex color calculations and other nerdery.”

Think Ink, a free iPhone application, helps users find colors using the Dewey Color System®, the world’s only validated, color-based personality testing instrument. It scientifically predicts the recognized major psychometric personality factors without language – its practical application being a reliably quick reference tool for the correlated brand attributes of colors.

“We wanted to give designers and printers the ability to pull inspiration from a variety of resources, whether it’s a vibrant green found on a blade of grass or a pale shade of yellow, and create a perfect color palette for their project,” says Tom Wright, senior director of advertising and design for Neenah Paper. “This application is unlike anything on the market. Users not only can translate the source of the inspiration into an immediate color palette, but they can use the app to select a paper that best enhances the design.”

“And Partners was a great partner. They provided very detailed wireframes and workflow documents,” added Woods. “These made it very easy to communicate about features and organize the project development. And Partners was always willing to listen to our UI and iPhone Human Interface Guidelines feedback. It’s great to work with a partner that can give you amazing designs and is willing to collaborate with you during development.”

“It’s likewise great working with a team of dedicated, competent, professional developers and project managers who are constantly striving to make the best possible application. Michelle, Jon, Minh and Blago are all amazing people to work with.”